Instagram Partner Overview
Welcome!
We’re glad you’re interested in partnering with us!
Our partners are a valuable extension of our team, as they move through the real customer experience from start to finish: selecting, receiving, assembling, and styling our furniture in their homes. Most importantly, our partners live with the furniture, enjoying it with their families and benefiting from the flexible and renewable design in real-time.
Our partners photograph/film their experience, not just the product. We choose our partners based largely on professional-level photography/videography, authentic social media engagement, true DIY spirit and influencer reputation.
Please note this is an example contract to get you a rough idea of deliverables. Each partner, upon acceptance, will receive a custom contract.
Partnership Overview
Home Reserve will provide up to $3,500 of furniture in exchange for the following:
Uploaded Content for Us:
(Grants evergreen usage rights across our website, email, social media, and paid ads run from our own handle)
Photo Content: Provide minimum of 45 high quality images uploaded for our use in the following categories (unless otherwise noted and provided with a shot list):
20 Lifestyle Images: High quality photos that show off our product and its features in your beautiful space. These may be used in ads, so we need crisp shots of the furniture with natural lighting and clean edits. (can include people/animals)
25 Interior Images: High quality photos that show off the product in your beautiful space. These may be used in ads, so we need clean shots of the furniture in its entirety (full landscape pictures of the whole sectional, couch, sofa, chair or pit sectional, without people/animals).
We're looking for variety—different angles, outfits, activities, people, and setups.
Please upload all images to Built Best’s Partner Drive (link will be provided). (Due by date determined with each partnership)
Video Content:
2 Reels (minimum 30 seconds) uploaded to Built Best’s Partner Drive (Due by date determined with each partnership)
Must be a high-quality file without watermarks (avoid downloads from Instagram or TikTok, which reduce quality and file size)
Creative direction will be aligned upon confirmation of the partnership. Voiceovers are Required.
What we are looking for:
Images of you building the furniture.
Images of the furniture put together in your space.
Videos of you building the furniture
Reels of the furniture put together in your space.
Shared Content on Your Platform:
Social Shares to Your Instagram Account:
2 Reels (shared with a collab invite)
1 Additional Post (image or reel, shared with a collab invite)
2 Story Segment
Tag @BuiltBestUS in all posts featuring our product
Share your experience with Built Best’s features in captions and stories
Check out examples of what we are looking for on our Content Page:
Features to Consider when Creating Photo + Video Content:
Family friendly features to consider highlighting:
Pet, family, and accident friendly
Storage under every seat
Washability (easy to spot clean/machine washable)
Changeable layouts, fabrics, and styles
Renewable parts
Earth friendly features to consider highlighting:
Made in USA
One Tree Planted Initiative - one tree planted with every order
Carbon Neutral Shipping
Water Neutral Production
IMPORTANT DISCLAIMERS:
You are not permitted to post furniture replacing your Built Best products, for 6 months from your content deadline. This gives our team time to share your content.
This is a business partnership and furniture is considered payment (not gifted). We require all partners to fill out a w9, meaning you will receive a 1099 to file with your taxes.
If your uploaded content does not meet the above guidelines, you will be require to redo deliverables.
If you fail to meet your partnership requirements by the agreed-upon deadline, you may be charged for your order.
We are partnering with mainland U.S. residents only at this time.
Think you’re a great fit?